Tea Products

True Tea* offers many Benefits: Authentic full Tea Taste, excellent Consumer Acceptance and RTD-Tea with Premium Positioning. In True Tea*, Döhler and Plantextrakt have developed a new market-ready tea concept which focuses on an authentic tea flavour. It is made from freshly-brewed tea, which is not concentrated. The full taste profile of the tea is retained and forms the basis of a new segment: premium quality tea drinks. The decline of profit margins in the Iced Tea segment can hardly be prevented. The market is in need for new opportunities and differentiation. The True Tea* concept appeals perfectly to the trends for naturalness and authenticity. Döhler and Plantextrakt have developed a comprehensive portfolio of new tea bases such as Pure Ceylon, Ceylon-Earl Grey, Ceylon-Mint or Green Tea with Lemon Myrtle. The products are available in neutral pH and ≤ 3,8 pH versions. True Tea* contains only 3-5 sugar which offers the labelling as "low calorie" product. A market survey conducted by Döhler Sensory & Consumer Science shows a very good sensory evaluation, high consumer acceptance and very high intention of repeat purchase through all consumer groups. True Tea* is using a traditional brewing process - therefore it is like preparing a strong, hot cup of tea. No additives are used during the entire production process and natural manufacturing method. The result is an authentic and full taste. Both partners Döhler and Plantextrakt are market leaders in their business. Plantextrakt is an internationally recognised provider of natural tea, herb and fruit extracts, tea flavours and decaffeinated tea. Döhler has comprehensive experience of natural raw materials, product formulations and applications and many years of experience in successfully marketing tea products.


*True tea is not a registered trademark of the company Plantextract or Döhler GmbH