MultiSweet Plus® - a plus for innovative and natural sweetening systemsAccording to current information from the World Health Organisation (WHO), over a billion people in the world today are overweight - a sixth of the world's entire population. At least 300 million of these people suffer from obesity. In light of this, calorie-conscious diets are becoming ever more important for many consumers, and demand for reduced-calorie products continues to rise. Many consumers prefer their beverages and dairy products to have a balanced, sweet flavour, but want to control their calorie intake at the same time. Under the umbrella brand MultiSweet plus®, the DöhlerGroup offers tailor-made sweetener formulations, in order to fulfil consumer expectations of good flavour and reduced calories at the same time. It is a question of the ideal combination of non-calorific sweeteners, natural sweeteners and de-colourised or de-acidified fruit juice concentrates.Of particular importance are flavour solutions, such as the "Sweetness Improving Technology (SIT)" developed by Döhler, which solves sensory problems and significantly increases consumer acceptance.
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